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Effective marketing is built on a distinguished brand

A brand is the most valuable asset of any practice – the sum of how patients perceive, experience, and discuss you. Your brand is where your practice’s reputation meets it’s visibility. If you orchestrate these elements with purpose and intent, your practice will have tremendous advantages over competitors who don’t actively build their brands – ensuring that now, the patient will see you.

Accordingly, the foundation of all our offerings is MDIdentity™ - our exacting, sequential brand process to distinguish your practice.Encompassing market research, creative exercises, strategic facilitation and award-winning design, it's a process that our experts to achieve consistently remarkable results.

Access creativity ingenuity that money simply cannot buy

Delivered in a one-day workshop format, BrandingMD brand consultants take you and your key staff through a streamlined, high-performance strategy workflow.With a remarkable brand foundation in place, we translate this into a distinct, captivating visual identity and provide you a detailed marketing plan to keep your practice top-of-mind with existing patients and prospects alike.


Our Process At A Glance

Brand & Market Audit

A strong, differentiated brand begins with a clear understanding of your practice context, patient base, industry/market sectors, and competitors. Our process begins with a comprehensive review of your existing practice and competitors; both locally and among your specialty.

Patient Profiling

A clear understanding of your patients allows you to create a practice experience and messaging that resonate. From psychographics and demographics to common objections, we will develop a thorough understanding of your audience.

Brand Strategy& Experience

Based on our initial research and facilitating creative exercises, we will create the strategic foundation of your practice’s new brand – including your brand promise, personality, and positioning. We will also explore your current practice operations and offerings to devise irreplaceable, remarkable signature procedures and patient experiences.

Tagline & Messaging

The right words have the power to compel. To persuade. To transform perceptions. Using your brand strategy, we will suggest and identify your practice’s key messages and tagline.

Visual Identity

Once a brand strategy is in place, following the MDIdentity™ workshop our team of award-winning designers will translate your foundation into a visual identity; including can include your practice’s new logo, business cards, stationary, email signatures and brand style guide.

Online Patient Conversion

Among your practice’s most critical brand touch points is your website. Together, we will map out how to improve conversion (transforming visitors to scheduled consultations), the best content to include, how structure navigation, and creative elements to entice prospects from their first click.

Marketing Action Plan

To properly roll out your new brand, we will develop a suggested practice marketing calendar that identifies relevant promotional channels, campaigns and execution time frames.

Guided Execution

Our branding process also includes up to four (4) thirty-minute consulting sessions to guide your team through execution of your new brand following launch.

Resources & Insights

Actionable, expert advice to grow your aesthetic practice today

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